{"id":51242,"date":"2021-05-19T08:09:48","date_gmt":"2021-05-19T06:09:48","guid":{"rendered":"https:\/\/schwarzmueller.com\/the-turbo-is-fired-in-bulgaria\/"},"modified":"2021-05-19T08:09:48","modified_gmt":"2021-05-19T06:09:48","slug":"the-turbo-is-fired-in-bulgaria","status":"publish","type":"post","link":"https:\/\/schwarzmueller.com\/en\/the-turbo-is-fired-in-bulgaria\/","title":{"rendered":"The turbo is fired in Bulgaria"},"content":{"rendered":"

SM-Trailers is the new general importer \u2022 The goal for 2022: ten percent market share \u2022 Firmly established in Eastern Europe since the 1990s <\/strong><\/p>\n

The Schwarzm\u00fcller Group has changed its business policy in Bulgaria. Since April, sales of new vehicles and the customer service have been completed through SM-Trailers. The company is represented at two locations, and the managers have been working with the transport sector for decades. Along similar lines to the previous success in Slovakia, the changeover in Bulgarian is set to lead to accelerated growth. Schwarzm\u00fcller already sells a third of all its new vehicles in Eastern and Southern Europe. This was announced by CEO Roland Hartwig today, Wednesday 19 May, at the company\u2019s headquarters in Hanzing in Freinberg, near Sch\u00e4rding (Upper Austria).<\/p>\n

\u201cUnder the current market conditions in several countries in Eastern Europe, having your own organisation isn\u2019t necessarily advantageous,\u201d explained Hartwig. Rather than gradually developing a small-scale subsidiary, the agreement with an effective partner company could enable the company\u2019s goals to be achieved more quickly. Schwarzm\u00fcller has therefore closed its location in Sofia and concluded an exclusive contract with SM-Trailers. SM-Trailers isn\u2019t just present at the locations of Sofia and Burgas for the sale of new vehicles, but also for maintenance, repair and the supply of spare parts.<\/p>\n

With approximately 2,000 trailer units, the market in Bulgaria is around half the size of that in Austria. In Bulgaria, Schwarzm\u00fcller currently has a very low market share. Under the new conditions, Schwarzm\u00fcller expects to be able to achieve a market share of ten percent, i.e. 200 vehicles, as early as next year. \u201cThis is pretty realistic and depends on how significantly we are able to raise the profile of the brand. With SM-Trailers, we have found exactly the right partner for this task,\u201d emphasized Hartwig.<\/p>\n

Represented strongly in Eastern Europe and the Balkans<\/strong>
The Schwarzm\u00fcller Group has traditionally had a strong presence in the countries of Eastern and South-eastern Europe. The company began opening a network of subsidiaries in several countries there as long ago as the 1990s. In the 1990s, Schwarzm\u00fcller was the only major western manufacturer to have both sales offices in Eastern Europe and to manufacture there as well. In 1993 and 1997, its plants in Hungary and the Czech Republic were built, which now account for more than half of Schwarzm\u00fcller\u2019s overall production. Within the corporate group, the Czech factory in \u017debr\u00e1k is the centre of expertise for dumper trucks, while the Dunaharaszti site near Budapest is the centre of expertise for long-haul trailers. In addition to these two plants, Schwarzm\u00fcller has seven other locations, which also include service operations. In two of the ten countries, Schwarzm\u00fcller has exclusive partnerships with dealers.<\/p>\n

This approach is having a positive impact. Schwarzm\u00fcller isn\u2019t just represented with the widest ranging portfolio in Eastern Europe, it is also one of the market leaders. The premium Austrian manufacturer is number one in Hungary, the Czech Republic and Slovakia, and number two in most other countries. In Poland, the company is aiming to achieve a double-digit market share, with the goal of selling 1,000 vehicles for the first time in 2021. A third of its products are sold in Eastern Europe. \u201cWhile long-distance vehicles used to be the clear number one, these days, dumper trucks are in increasingly high demand,\u201d explains Roland Hartwig. This success is all the more remarkable as Schwarzm\u00fcller consistently offers premium products in the higher price segment.<\/p>\n

Image material available to download at:<\/strong>
https:\/\/www.schwarzmueller.com\/en\/info-contact\/press-material<\/a>
Copyright notice: Schwarzm\u00fcller Group, free reproduction if used in context with this press release.<\/p>\n

More information:
Mag. Michael Prock, Prock und Prock Marktkommunikation GmbH, Press Officer
Lasserstra\u00dfe 13\/1, 5020 Salzburg, Austria
Email: mp@prock-prock.at<\/a>, Tel.: +43 662 821155-0
___________________________________________________________________<\/p>\n

The Schwarzm\u00fcller Group is one of Europe\u2019s largest suppliers of towed commercial vehicles. With its focus on the premium sector, the company sets industry benchmarks and with its 150 years of experience is the specialist for individual transport solutions in demanding industries. With vehicles from the Schwarzm\u00fcller and H\u00fcffermann brands, the company supplies the construction trade, infrastructure companies, raw materials and recycling industries, and long-distance transport companies.<\/p>\n","protected":false},"excerpt":{"rendered":"