Starting at the 1st of October Schwarzm\u00fcller Group will open a new branch in Germany in order to extend its market reach beyond southern Germany. The Austrian premium manufacturer aims to have a countrywide presence in Germany by 2020, as Germany is Europe\u2019s largest market for commercial vehicles. Roland Hartwig, CEO of the Schwarzm\u00fcller Group, made the announcement today, Thursday, 20th September, at the IAA Commercial Vehicles 2018 trade show in Hannover. Since 2017, Germany has been the largest of the 21 markets in which Schwarzm\u00fcller Group operates. Having reorganised production at all of its plants, and with a product range highly suitable for Germany, the family-owned Austrian company is aiming for greater success than ever in Germany.<\/p>\n\n\n\n
Schwarzm\u00fcller Group has acquired a servicing and repair location in Eltmann in northern Bavaria, between Bamberg and Schweinfurt, according to Hartwig. The site will be upgraded to become a full-service location focusing on sales, repairs, rental and used trailer business. Thanks to the new site, the Schwarzm\u00fcller Group will be well positioned to serve the market beyond northern Bavaria, namely Thuringia, Saxony and Saxony-Anhalt. Eltmann will function as a hub for picking up new vehicles in Germany. It is easily accessible from the plants in Freinberg (Austria) and Zebrak (Czech Republic). In addition to the repair and maintenance service for all 135 Schwarzm\u00fcller vehicles also rental and used vehicles will be made available at the new side. According to Hartwig, 30 skilled workers will be employed there within the next two years to accomplish that. The new location occupies a suitable area of 27,000 m\u00b2.<\/p>\n\n\n\n
Schwarzm\u00fcller Group\u2019s goal is to double its market share<\/strong><\/p>\n\n\n\n The Schwarzm\u00fcller Group aims to have a presence throughout Germany, which will be achieved by adding an additional site further north. That project will be implemented before the company\u2019s 150th anniversary in 2021. Hartwig points out that for Schwarzm\u00fcller Group \u2013 with its premium products, which are customisable based on individual requirements \u2013 the outlook for success in Germany is excellent. In 2017 2,300 Schwarzm\u00fcller vehicles were registered in Germany, representing market share of 5.5%. New orders in Germany in 2017 totalled 2,688 vehicles, which is significantly more than the aforementioned figure, and there has been a further increase during the first eight months of 2018. The anticipated figure for total order intake from Germany this year is 2,800 vehicles. That would represent a 59% increase relative to 2015 in the German market (2015: 1,762; 2018: 2,800). According to Hartwig, these growth targets are corroborated by the current situation regarding the distribution of sales volumes across Germany by region: at present, more than 90% of vehicles are sold to Bavaria, Baden-W\u00fcrttemberg and Hesse. That means there are large areas, including Germany\u2019s most important population centres, where Schwarzm\u00fcller currently does not have much penetration. \u201cThat substantiates our assumption that we\u2019ll be able to achieve double-digit market share in Germany, which is why we are targeting those regions\u201d, he says.<\/p>\n\n\n\n Demand strongest for construction vehicles<\/strong><\/p>\n\n\n\n Hartwig also points out that the product mix supplied by Schwarzm\u00fcller to Germany is in line with its own strategy: in Germany, demand is strongest for complex, highvalue construction vehicles and waste management vehicles such as tippers, lowloader vehicles and walking-floor vehicles. They account for around two-thirds of sales volume, followed by long-distance haulage vehicles (just under one-third). With that in mind, the company has broadened the product range for Germany. It has successfully entered the market with fully insulated thermal tippers, which are mainly used in road construction. In the meantime it has also developed a box shaped tipper for the north German market. The complete, full-range product portfolio consists of 8 vehicle groups with 135 vehicle types.<\/p>\n\n\n\n Customised vehicles within standard delivery time<\/strong><\/p>\n\n\n\n Just in time for the current expansion plan, Schwarzm\u00fcller Group has completed the most fundamental reorganisation of production methods in the company\u2019s history. At all three production plants, which will produce around 9,300 vehicles in 2018, flowline production with a total of 12 lines has been set up, which will enable faster throughput times and increased capacity. \u201cWe want to offer our customers in Germany customised products, supplied within the delivery time for a standard vehicle\u201d, says CEO Hartwig. To achieve that, a digital control stand will be used within the whole production process. Algorithms will be used to ensure optimum utilisation of resources based on order status, with precise vehicle production sequencing determined on that basis. Sequencing is currently in the set-up phase and will go live at all three plants by the end of 2018.<\/p>\n\n\n\n \u201cWe are a niche provider and always will be\u201d<\/strong><\/p>\n\n\n\n Hartwig also underlined that maximising the number of units produced as a way to keep up with price leaders is not one of the company\u2019s strategic goals. \u201cOur position is that we\u2019re a niche provider of premium products: our selling point is using technical know-how to produce vehicles with guaranteed added value\u201d, he says. \u201cThat additional performance in conjunction with international proximity to customers allows us to generate increased added value, and we intend to optimise that\u201d, he explains.<\/p>\n\n\n\n